Expanding and sustaining the growth of an e-commerce business is a humongous task because of the ever-increasing competition in the market. For a successful ecommerce business, a user-friendly creative website is absolutely necessary. It is imperative for an e-commerce website to flaunt the essential design elements to make its presence felt.With the right E-commerce website development tools, website owners can ensure their business continues to attract new customers. With CMS website design options, you can easily control and manage the content within your web site.How to make a Website Eye-Catching?Keeping in mind that one doesn’t get any second chance to make the first impression, designers need to put their best in the design. Oftentimes, designers use too many colors or make the website too cluttered. E-commerce websites face pretty tough competition out there and it is imperative you make your website convincing enough to get visitors stick around long enough to convert.
Important Factors to be taken into Account• Are the users able to get the desired information in a couple of clicks?
• Are the visuals on the website distracting or useful?
• Can the users easily switch between various tabs on the website?
• Can users get back to the home page with a single click?Choose an Appropriate Content Management SystemSelecting a suitable CMS like Joomla, WordPress and Concrete allows easily upload and download of PDFs, images, audios, videos and other documents on the website.Things to be Included in a WebsiteA Cool Catalog Design Catalog Design isn’t simply a compilation of multihued pages providing information about the product. A product catalog should do what it is meant to-encourage the customer to buy it, not simply introduce it.
In the absence of a salesperson, the catalog does this job. An imaginatively designed catalog will create a buzz persuading visitors to buy your products or services.Shopping Cart The shopping cart on the website should be easy to use and should let customers explore the products without much hassle. The designers should ensure a neat and creative layout. The layout should contain details of product summary, shipping details and product and total pricing (with taxes and shipping). Additional features such as Free Shipping Offers, Complimentary Products, Secure Checkout Logos, Links to Return Policy and FAQ’s can make the website stand out from the crowd.
Providing Customers with Multiple Payment Choices E-commerce websites should offer their customers more than one payment option. Setting up a secure online payment system which accepts almost all the frequently-used payment modes is going to encourage users to frequent your website. You can also mention other modes of payment such as PayPal, bank transfer etc.